We're all about "Old School" traditional roasting
When the first pioneers came to the Canadian Rockies, they brought with them hopes, dreams, and beans. Yes, beans, green coffee beans! For hundreds of years, coffee beans were not roasted till they were meant to be when you wanted a fresh cup of coffee!
Back then Pioneers roasted beans in a cast iron pan, smashing them with anything handy like a rock or pistol handle. Then hot water was poured over the mash making the freshest brew possible.